Imagine a World Without Ads
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I recently opened a webpage that I regularly visit with Safari, only this time I used Firefox. There were literally dozens of ads on the screen — ads I'd never seen before. What the hey?!?
I'd forgotten that for months I've had PithHelmet running unobtrusively inside Safari, blocking ads. Although it really is a Set It and Forget It affair, fine tuning can be accessed via the Safari preferences pane.
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More arcane preferences are accessed via the PithHelmet section of Safari's home menu. Here you can tweak website by website settings; extra website-specific settings can be downloaded from the PithHelmet site.
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Below you can see how PithHelmet has tidied up the look of the Macworld site...
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It doesn't find and kill every ad on every site that you visit, but it does make an enormous difference to your day to day browsing experience.